How we transformed their Email Marketing Game for Ecommerce Brands

If you're a supplement brand, or generally in the ecom space, then you need to read this all the way through, it might help a ton. Lifestyle Lab was our second client in the supplement niche, and we're happy with the results we're getting. How can you do the same? Here's how we did it.

The Process of Creating a Bullet Proof Email Marketing

Market Research: How to find your ICP

Supplement brands are competing not only with big brands in their game, but also with big pharma, you can see where this is going, they had crazy competition, so we had to add up to the attention they have fast.

Aside from email marketing we created a content plan for them (front-end of the funnel), in a form of blog posts that they've started to post (If you're interested in that check drop us a message in the contact form, and we will go in depth about it), because all of their traffic was paid, and none organic. To get you up to speed, we had to study their market, target audience, and the competition.

We mostly use tools and AI (Preplexity, Glimpse, Semrush), to gather the most amount of information we can, so to create your brand's ICP, then we use our expertise to build an ICP for you (Spoiler: we got the best, psychologist/copywriter there is, we sometimes wonder if she is a magician, she knows people's minds like the back of her hand).

Writing: How We Write & Design The Best Emails For You

After building out the ICP, we decide on a couple extra email flows (we make the icing on the cake first), then we start with our standard but unique email flows like the welcome flow, which is responsible for all the sales, the rest are to gather hesitant customers from slipping through the cracks.

Welcome Flows for Ecommerce

They're the life and blood of the traffic you own (your email list/arguably your most important asset), this flow contains 7-8 Emails, we use Klavyio in case you're curious, but we're good with any other platform your brand might use, here's the plan we use:

After this, we started writing the copy, designing the emails, and submission forms, and setting all the flows in motion.

Email Marketing in Klavyio

If you're seeing down below an email list submission form with not email field, you guessed right, that's a secret strategy, responsible for god level submissions on our forms. We would love to discuss with you ;) if you're. interested.

Conclusion

Traffic you own is the most important type of traffic, with it as any business, you can ensure you have a supply of recurring customers, so you can focus on getting new ones, with the right systems in place you brand can print cash. If you're interested in exploring how we would get you over 30% more revenue for you using only email + a FREE "Flows & Audience Segmentation Audit", book a meeting down below on that jumping button.