We started with these creators, not for just business, but for the idea. Their purpose and goal are truly noble in a sea of gurus and social media "money makers". It's a breeze of change and we welcomed it.

Although it was a bit of a challenge for this particular brand, to do all the marketing work when it came to writing, from video scripts, captions, emails to landing page copy.

The Process

Market Research

Projekt Unf had crazy competition, in a very competitive niche (Self-Improvement), we defined their goals, then we founder their ICP, so we can create the value ladder and what products they had that we can leverage in the funnel.

If you're a creator never miss these steps in your funnel:

1. ICP

2. Value Ladder

3. Attractive Character

4. Phases of the funnel

Although most modern funnels are (Social media -> email list -> Sales page), we like to use Russel Brunson's guidebook for the start, so we would not fall into the simple modern funnel trap that requires a huge follower count.

Writing

With writing I mean everything that has to be written in a business, I took the writing personally, so my team could focus on other client work, and writing for a new brand isn't an easy feat, if you're reading this you had to start from somewhere and I can relate to the struggle.

Website/landing pages copy

PAGES yes, a funnel has many parts, whether you decided to started with a self-liquidating funnel (directly a product page) or a squeeze page (an email list and a lead magnet). You still have your upsell pages, your downsell page and your checkout page.

Email Marketing copy

After the writing of the pages we decided to automate the marketing with some emails and some Make automations (Would that agency that you're considering go the extra mile for you? I doubt it…)

If you're any brand that's not using email marketing, what are you even doing? You should always, ALWAYS use emails if you want an extra 30-35% revenue at the end of every month.

Two of main sequences that we used, the "Soap Opera" & "Seinfeld" sequences, or as the E-com guys call them Flows. If you want to know more about how effective these sequences are the contact form is below just shoot us a message and we'll reply.

Content Scripting

We're not a do it all agency, we specialize in writing. True we go the extra mile for you always, I made sure of that when I was gathering my team that they had extra skills stacked apart from writing, so we can adapt and evolve.

But when it comes to writing it's the thing we do best (again that agency you're considering, if they're not using chatGPT to write your copy already, they will miss the fact of persuasive copy and write boring jargon for ages),

We pump out 7 video scripts for the whole week, on every Sunday, if that's something as a business you're willing to explore we'd be happy to explain the strategy over a call, no strings attached.

Conclusion

Working with a new brand doesn't exactly give you points in your position as an agency, so if equity is in stake coupled with great potential, then why not? If anything it proves that we can get you from 0 to where you want to be in a matter of no time, even of a pure commission based retainer.

If you're a creator that wants to either have someone on helm like we do for Project Unf, or you just want a second pair of eyes on your perspective about your marketing, we're the go to around here.