Listen. Your ad spend isn’t just bleeding money… It’s hemorrhaging your profit margins because nobody wants to admit the brutal truth:
Most “professional” ad copy is written by people guessing what works.
They’re playing darts blindfolded with your money.
The Hidden Cost Nobody’s Talking About
Here’s what keeps me up at night:
Every day I see e-commerce brands burning cash on ads that sound “professional” but convert like trash.
You know the ones:
“Industry-leading solutions…” “Best-in-class products…” “Revolutionary technology…”
Delete. Delete. Delete.
Your customers aren’t sitting there thinking, “Gee, I really need an industry-leading solution today.”
The Real Reason Your Ads Aren’t Converting
Let’s get uncomfortably honest for a second:
Your ad copy isn’t failing because:
Your offer sucks
Your targeting is off
Your budget is too low
It’s failing because it sounds like every other ad out there.
And in 2024, being boring is a death sentence for your ROAS.
The 7 ROI Killers Hiding in Your Ad Copy
1. The “We’re Amazing” Syndrome
❌ “We’re the leading provider of…”
✅ “You’ll never have to worry about [specific pain] again…”
Why it kills ROI: Nobody cares how amazing you think you are.
2. The Feature Vomit
❌ Listing every product feature
✅ Showing the one thing that actually matters to them
Why it kills ROI: When you say everything, you say nothing.
3. The Jargon Trap
❌ “Leveraging synergistic solutions…”
✅ “This helps you [specific benefit] without [specific pain]”
Why it kills ROI: Confused customers don’t buy.
4. The Weak Call-to-Action
❌ “Learn More”
✅ “See Your Cost Savings Now”
Why it kills ROI: Vague CTAs get vague results.
5. The Benefit Bypass
❌ Talking about what it is
✅ Showing what it does for them
Why it kills ROI: Features tell, benefits sell.
6. The Trust Skip
❌ Making claims without proof
✅ Showing evidence first, claims second
Why it kills ROI: In 2024, skepticism is at an all-time high.
7. The Emotion Void
❌ Pure logic and specs ✅ Problem → Pain → Solution → Relief
Why it kills ROI: People buy on emotion and justify with logic.
How to Fix These Mistakes (Without Starting Over)
Truth is, you don’t need to:
Hire expensive copywriters
Rebuild your entire funnel
Learn complex marketing theories
You just need to stop guessing and start knowing what works.
The Scientific Method to Ad Copy That Converts
Here’s what we do differently:
Study your actual customers’ language
Map their psychological buying triggers
Test specific phrases for conversion impact
Optimize based on data, not hunches
No guesswork. No “creative inspiration.”
Just cold, hard science applied to your ad copy.
What This Means For Your ROAS
Simple math:
If your ads are making $2 for every $1 spent…
And we eliminate these mistakes…
You could be making $4 for every $1 spent.
Same budget. Double the return.
The Next Step Is Simple
Want to see exactly where your ad copy is leaking money?
I’ll analyze your current ads and show you:
Which of these 7 mistakes you’re making
How much money they’re costing you
The exact fixes you need to make
What your ROAS could be after fixing them
Get Your Free Personalized Ad Report
FAQ:
Q: How fast can I see improvements? A: Most brands see ROAS improvements within the first week of fixing these mistakes.
Q: Will this work in my niche? A: If you’re selling to humans, yes. These psychological principles are universal.
Q: Do I need to change all my ads at once? A: No. We’ll show you which ones to fix first for maximum impact.
Q: What if my current ads are “working fine”? A: “Fine” is costing you money. I’ll show you exactly how much in your free report.
Remember: The difference between average and exceptional ROAS isn’t spending more.
It’s stopping these mistakes before they kill your profits.
Want to see how your ads measure up? Get your free analysis now.
Noureddine Kechroud
Co-founder & Marketing Director
