You’ve Got the Leads… But Why Aren’t They Converting?
Let me guess.
You’re hustling to bring in leads.
You’ve spent hours (or dollars) building a funnel that’s supposed to convert.
But… nothing.
Your webinar? Crickets.
Your sales page? Barely a nibble.
Your email sequence? Ghost town.
And now you’re wondering, “Is it me? Is it my offer? Is my funnel broken?”
The truth is that coaching funnels fail for the same reasons, over and over.
Let me show you what’s going wrong—and how you can fix it.
#1: Your Funnel Looks Great… But It Doesn’t Talk Great
Here’s the thing. Most funnels look slick.
The design is tight, the colors pop and the buttons are bright.
But the design doesn’t sell.
Words do.
If your copy doesn’t:
Call out your audience’s pain points.
Agitate their problem enough that they want to fix it.
Make the solution feel like a no-brainer…
Your funnel is just a pretty slide into nowhere.
Fix it:
Talk less about YOU and more about THEM.
Use clear, punchy sentences. No fluff.
Write like you’re talking to a real human (because you are).
Example:
Instead of: “This program will help you build confidence and clarity in your coaching business...”
Try: “Feel stuck? This program helps coaches like you land more clients and make more money—without working harder.”
#2: You’re Asking for Too Much, Too Soon
Let’s keep it real.
No one’s dropping $5,000 after one email or a single webinar.
People will bounce if your funnel asks for marriage on the first date.
Most coaches try to jump straight to the sale without warming up their leads. And that’s where they lose them.
Fix it:
Offer a small, easy yes first.
A free lead magnet.
A low-ticket offer (like a $37 ebook or workshop).
A quick call to action that feels safe and low-risk.
Funnels are about trust. Build it before you ask for the big bucks.
#3: Your Offer Is “Nice”… But It’s Not Urgent
If your offer sounds like something your audience might want, they’ll think: “I’ll come back later.”
(Translation: Never.)
People don’t buy nice-to-haves. They buy NEED-TO-HAVES.
Fix it:
Highlight the urgency.
Call out what happens if they don’t take action.
Make the next step feel like the obvious move.
Example:
Instead of: “Get more clients with our proven coaching strategies.”
Try: “Every day without this system is costing you money. Ready to stop bleeding leads?”
#4: Your Funnel Is All Traffic, No Targeting
Bringing in a crowd is cool.
But your funnel is like a bucket with holes if that crowd isn’t your ideal client.
You’re getting visitors who will never buy from you.
Fix it:
Target your messaging to one specific audience.
Create content that attracts the right people (business coaches, NOT general entrepreneurs).
Use social media posts, blog articles, or ads to pre-qualify your leads.
FAQs
1. How do I know if my funnel is broken?
Check your numbers. If you’re getting traffic but no conversions, your funnel has a problem—most likely your copy, offer, or targeting.
2. How long does it take to fix a funnel?
It depends. A few strategic tweaks can boost your conversions in days, but a full overhaul might take a few weeks to test and optimize.
3. What’s the easiest way to boost my funnel’s performance today?
Start with your copy. If your message isn’t resonating, your audience won’t convert—no matter how great your offer is.
The Big Picture
Funnels don’t fail because coaching is hard to sell.
They fail because they:
Don’t speak to the right audience.
Don’t build trust before asking for a big commitment.
Don’t solve urgent problems.
Now, here’s the kicker.
Even if you fix these things, there’s a deeper problem: most coaches don’t know what they don’t know about funnels.
And that’s where I come in.
Want the Full Playbook?
If you’re tired of guessing and want to see how a high-converting funnel works, I’ve got you covered.
Download “Double Your Sales in 30 Days: The Ultimate Funnel Guide for Business Coaches” right here.
It’s free. It’s actionable. And it’ll give you everything you need to turn your funnel into a money-making machine.
Noureddine Kechroud
Co-founder & Marketing Director
