The Real Reason Your Emails Can’t Pass 50% Open Rates…

The reason I get the best deliverability score out of everyone else is that I tend to get the technical side before writing your emails

Imagine this…

You spent hours writing your weekly emails. It’s a banger. You hit send!

But somehow open rates never fly over 50% and your spam rates have never been higher. As you look at that number you doubt your copy sucks or what you offer is shitty

That’s some depressing stuff for business owners and the reason you’re still reading now proves my point

Don’t worry I’m here to tell you your emails are okay and your offer is great, but how can I fix this?

I’ll tell you the secret, your sender domain email is not configured! Most email marketers/copywriters you might hire will overlook this and just start writing emails to get paid…

I’m sure you’re a professional individual so you wanted your email list subscribers to be met with the custom domain that you bought off of Namecheap or Google Domains, you went to your ConvertKit Dashboard and added your “professional email” not knowing you just made a mistake

1/ Problem

Domains communicate through the internet using DNS records and 3 protection protocols and this was set so you won’t be scammed by an unknown misspelled domain

These DNS records and Protocols should be set so your domain would be identified to whichever server it tries to communicate with

And it needs these protection protocols like you need ID to go into a nightclub, the younger the domain the more times the bouncer will ask for it, and the more times your emails will bounce.

I have discovered this after sending nearly 170,000 cold emails

2/ What me being a software engineer have to do with your emails being maturely ejaculated into the bin of people’s email accounts

Any email marketer that’s worth shit knows that the secret metric to better conversions is “deliverability”

Configuring & appending API calls to servers is all I do 24/7 and I can do it in my sleep then I run it through a series of tests and warm-ups that will get up to 89% open rates

in lame men’s terms, your average email copywriter can only get mid-60s not because their copy is bad they just didn’t care enough to learn how to save your emails from landing in spam

3/ Solution

Long story short go to your ConvertKit Dashboard or whatever you use take those records and append them to the domain dashboard

• 2 AAA/A DNS records that look something like an IP Address

• 3 protocols DKIM, SPF, DMARC

• wait 24 hours that’s it

If you’re a business owner who has an email list or relies on email as a marketing channel and you want to audit your deliverability head over to our website The Write Brothers and book a call