How to position yourself in the marketplace

A point I want to emphasize for you guys is that you have to look at the market and understand the level of sophistication and awareness that your target market has. So if I give some examples about products in the fitness niches like solutions, like “oh, you need to maintain a caloric deficit to reach a certain body fat”.

You have to understand that every market has a level of awareness, let’s say they might know what their problem is. Some people don’t know what their problem is. You have to understand who you’re talking to where they are in your funnel and how aware they are of the actual problem that you’re going to be helping them with, the roadblock that you’re helping them with if they’re extremely aware of it, then you just have to acknowledge it, and then show them an even of a deeper problem that they don’t understand or carry on with how your solution is different.

The other thing that you have to understand is the level of sophistication if you’re talking to people who have tried a million products before that are in the same category as yours, you have to show them how your category is different, or how it’s designed specifically for their type of person. If they’ve been a part of a million fitness accountability chats, you have to show them how your solution is, different in a way that is new enough that they believe in it again. Because if they try something and it doesn’t work, then they’re not going to believe in it anymore, that they’ve learned “Ah, if I do this, then I don’t get what I want, I’m not going to do this anymore. You have to show them how because you’re recommending to take whatever product/solution is different from everything that they have tried in their past, in a way that’s going to allow them to get what they want, faster, easier with less risk, and heartache.

You need to pay attention to your market, you need to pay close attention to

• Who you’re talking to?

• How aware they are of the problems and solutions?

• How sophisticated are they?

• How many products have they tried in the same space?

You have to change how you position your solution, roadblock, and product accordingly. You need to look at your competitors.

• What are they currently talking about?

• Who are they talking to?

• How are they showing up?

• Are they attacking this roadblock, or that roadblock, this solution, or that solution?

• How can you make your solution slightly different?

• Which are the main value drivers are they targeting?

• Are they targeting the speed at which they get the result?

• Are they targeting the certainty?

You might want to either copy them or show up completely different than them. Depends entirely on the market. so you need to pay attention to who you’re talking to and who the other players are advertising in the same market and use that to influence your positioning, so you can show up in a way that’s relevant to the people that you’re talking to, and just different enough from your competition to win the market share. Now if you can understand the principles I’ve described to you in the last three -“Roadbloack, Solution, Product” Formula- article series, you’re going to have the ability to show up to any industry, any market in the world, and disrupt it.

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