Do you ever feel like your mind is itching to know the answer to a burning question? That feeling of intense curiosity and urge to fill an information gap is one of the most powerful drivers of human behaviour.

As a copywriter, if you can spark curiosity in your readers, you have them hooked. They will devour your content to satisfy their craving for answers.

In this article, I’ll reveal the superpower of curiosity and how to weaponize it in your copy. You’ll discover:

- What curiosity is and what triggers it
- How to use cliffhangers and open questions to create intrigue
- The 6 methods to amplify curiosity for addictive content
- How solving puzzles taps into human psychology

With these actionable tips, you’ll be able to manufacture irresistible curiosity that captures attention and fuels desire. Your readers won’t be able to stop until they reach the end and take action.

Now that I spoke about how attention works, how to grab it and how to monetize it, using the fears and desires of your target audience. Now I’m going to talk about how to mix curiosity into that. Curiosity, the ability to create curiosity, direct curiosity, Is probably one of the greatest superpowers you’re going to develop as a copywriter. Once you understand this, you’re going to be able to take someone’s attention and desire and instead of directing it you’ll be able to captivate it, you’ll be able to bring them in and make them ravenously curious about continuing to consume the content that you’re going to provide in front of them, to learn the lessons you want to teach them, to make them take the actions you want them to take.

Being able to add curiosity on top of the desire you’re already triggering is a massive superpower, and you can work it into almost anything, and you will work it into everything as a copywriter. Before we start, I’m hella curious if you have any idea what curiosity is. Now before you go on, I want you to get something to write down and write down “What is curiosity and what causes it.”, do your best to answer it yourself, you will find that the more you can analyse these types of phenomena that occur in the human brain and understand them for yourself, the better you’ll be able to then create them for the people. So, write down what is curiosity, how would you define it, and what things trigger or create curiosity in your mind and other people’s minds.

Curiosity: it’s the intrigue, the innate desire in the human mind to complete missing patterns or information at the same time, it is the fear of missing out on something you deem valuable.

What triggers it: certain types of phrases trigger curiosity, like open-ended questions, general statements, controversy, and strong opinionated subjective beliefs. It’s the hooks you use, then the follow-up hooks you write between each section to continue grabbing the attention and creating the fear of missing out on this information.

Curiosity is the urge to close an information gap around something that you care about. You know a little bit about something that you care about, you know there’s more and you want to close that information gap, you want to know the answers to the questions you now have inside your brain. For example, you’ve experienced curiosity a few times in your life, you’re watching a TV show, and there are moments, cliffhangers that you do not know what’s going to happen next. Someone you care about, your favourite character is under threat. How is he going to survive? What’s he going to do? That sort of feeling usually happens at the end of an episode or the end of a season for most TV shows. It’s designed to get you curious about what’s going to happen next, so you’ll tune in to watch the next episode when it’s released and you keep going forever and ever, that’s why people binge-watch TV shows because, at the end of every episode, there’s a curiosity factor, some unanswered questions that happen. There’s an information gap that’s created in your mind about something that you care about and you want to watch the next episode. It’s like a riddle that you want to know the answer to. Whenever someone proposes a riddle to you, and you’re trying to figure out the answer to that, that’s the feeling of curiosity. You know there’s an answer and you want to figure it out.

Fixing something that’s not quite finished is an inherent desire that exists inside of any human being, and if you match that along with the desire to achieve a certain dream state or overcome a certain pain, it amplifies that desire, sort of like adding gasoline to the fire. In this course, I’m going to be showing you how to create this curiosity, how to use words and images, to trigger this information gap and to trigger this desire to close it. I’m going to give you some magical recipes (for my copy-and-paste people), that you can use to drop curiosity throughout the copy that you’re writing, I’m also going to show you different ways (There are 6 main ways you can amplify curiosity once you create it), so your reader becomes in a way addicted to reading your stuff because they are solving a puzzle along the way. It’s helping their life. And you can use that curiosity to direct them to take the action they need to enter your value ladder and go all the way up. Pay attention, it’s going to be fun.

Now, It’s amplified when you connect it to something that you care about, but at the end of the day, humans like solving puzzles (it’s like an itch for them), just to solve puzzles, people sit around doing Sudoku puzzles for hours, chess puzzles, puzzle puzzles. Finding the answers and solving, putting these missing pieces where they go.

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