In Part 1, we explored how curiosity is triggered in the mind and the 3 key ingredients for creating intrigue. Now let’s dive into the actionable copywriting frameworks for manufacturing irresistible curiosity.

Get ready to boost engagement and conversions as I reveal 20 fascinating recipes — proven formulas to spark curiosity on demand. You’ll learn how to:

• Craft compelling “How to” headlines

• Create intrigue with “Why” and “What if”

• Use specifics and numbers to raise questions

• Break expectations to capture interest

• And more!

With these copywriting secrets, you’ll be able to inject compelling curiosity throughout your content to hook your audience. Let’s master the art and science of fascination now!

The 3 Main ingredients for creating curiosity

We have 3 main ingredients to go and create curiosity in the mind of your reader, you need to understand what their top dreams and top pains are.

Ingredient 1:You need to either have an opportunity or a threat that is connected to something they care about.

Ingredient 2: Some small amount of information about that important thing they care about, you need to reveal some part of that information. They need to have some information not all of the information about that, to let them know it’s real.

Ingredient 3: Then you need to allude to or reference more details or other information that they need to have to know the full picture.

These are the three elements that you need for them to know everything, close that information gap, and be able to get what they want or avoid that threat or whatever you’re holding out at the thing they super care about. Now you need to have it connected to a desire, if it’s not connected to a desire, it’s just a puzzle, which is still going to work but it’s better to have a puzzle that you care about than a puzzle that you don’t. You want them to pay attention and then you need to reveal some level of specific detail to help them believe that it’s real, If you don’t give them any detail. If you just tease abstract stuff it’s very empty and doesn’t have any actual detail. They won’t believe that whatever you’re teasing, whatever you’re alluding to is real. They’ll decide that it’s just some made-up stuff real quick.

If you say something like: “Hey, I’ve got some ideas to help grow your business”, That’s some detail, but there’s not a lot of detail.

If you say: “Hey, I was looking over your website and I had 6 ideas for minor design tweaks that we can use to increase the conversion rate on this landing page.”, the curiosity is a little bit higher.

Here we’ve given some specific details; “six ideas about design to tweaks so we can increase the conversion rate”. It seems more real than I have some ideas to improve your website. Just because you’ve made it more specific, you’ve given one more detail. So there needs to be some details so the brain can latch onto it and start chasing that tender role of knowledge. But then you need to allude to the full information they don’t know about, and that example of design; what those actual design changes are, is the information that is being alluded to that they are going to find out about if they take the next steps?

You’re creating unanswered questions in their mind, you’re raising questions, you’re giving them just enough detail so they know there’s an answer, but you’re not giving them the full answer until they take that action. Essentially this is what you do as a copywriter. As someone who’s got their attention, if you’re going to create unanswered questions, they’re going to take some action like reading, clicking or purchasing something, or watching a video. And as you do so they are going to be rewarded with that answer they look for. And then boom! That creates a positive feeling. They’ve got dopamine from chasing this, they’ve had an opportunity, a curiosity created in their brain, they did take some actions and they got a reward. If you do that over and over again, conditioning is involved and they get addicted to reading your stuff, and they want to continue reading.

A key point here is once you’ve answered that question, it’s up to you to create more curiosity and more curiosity. We’re going to talk about that more so keep reading, about how to measure out and drip curiosity throughout all of the stuff that you’re doing. But for now, I understand that you need these three elements to create curiosity. Now with those three elements, you can go off and you could figure out how to build curiosity by yourself. But I will give you over 19 recipes; little word phrases you can use to create curiosity on demand. So get your pen and paper out, and start taking notes.

How to write Fascinations

20 Recipes for Unlimited Curiosity I’m going to show you how to write fascinations. These are those recipes that allow you to create curiosity on demand.

Now fascination is a copywriting term and it means a short blurb of text. It’s 1–2 sentences that you can use to amplify curiosity at any given point in time. You’re going to use them throughout your copywriting. They’ll be the headlines of your sales pages and your subject lines, you’ll use them as subheads throughout your sales page, and you’ll do them as bullet points inside. When you talk about your courses, and once I go through these examples, you’re going to be like “Oh, I’ve seen this before”. They are going to be scattered in everything you write as a copywriter. For example: the “How to” you’ve probably seen this a million times. In this document,

These are very on-the-nose examples creating unanswered questions inside of the mind of the reader, because literally how, why, what, when, these are how you start a question, grammatically. So you’re creating unanswered questions inside their brain.

There are also attention grabbers; Numbers (for specificity), and breaking expectations (right?…Wrong). Warning (danger danger). Now out of the fear of boring you to death, you will find the rest in the document, However, I will mention this one; If…Then. Notice in the document I have embedded a fascination inside of a fascination (Number. Fascination). What I’m trying to say, these are general guidelines, you can mix and match them with each other. There’s a lot of flexibility. Truth. People don’t like the truth, people can’t handle the truth, they want to know the truth tho. Find the document lined up above.

The Surprise…Here’s a gift

Want an easy way to add more curiosity to your copy? Download our 20 Recipes for Unlimited Curiosity now to get the 20 fascination formulas and examples to captivate your readers! Keep this guide on hand whenever you need to spice up headlines, subject lines, bullet points and more. Get the Checklist now and start amping up engagement today!