This is why I closed my agency…

This is why I closed my agency…

Noureddine Kechroud (Nourou)

co-founder | The Write Brothers

Feb 28, 2024

Feb 28, 2024

I didn’t start trying to get money 1.2 years ago…

More like since 2017

I have started as a freelancer of course, the way young person would start

(I’m 24 yo right now, my ages goes along with the years, so it’s easy for you to count) 😂

Long story short I offered through many services as a freelancer, tried dropshipping, tried agency business model.

1/ Freelancing

I was a software engineer (not so much future in our country, wise isn’t available let alone a good paying job)

I used to create (IOS, Android, and Web)

I stopped it cause not everyone understands that when they ask for an UBER Eats clone for 190$ in 2 weeks is a disservice to everyone!

It costs a lot!

It takes a lot of time!

Plus, AI can write blocks and blocks of code with one line have you seen Gemini Advanced! True you need to be a developer to use it

you get my point…

2/ Dropshipping

I went it hot headed, no knowledge nothing, except my SE skills, obviously it was not helpful

Imagine this…

You watch a Luke Belmar post about dropshipping, he speaks about how it made him millions

You’re young in 2017 is not young right now, trust me there is a difference.

You start a clothing brand, because you’ve always liked fashion the most “looking good” “feeling good” I mean damn!

Then it flops the first month, because

You do not what are ads, digital marketing, just a guy posting on twitter the links of your products from china, that was a dumb idea 🤣

3/ Agency

This was the start of the 1.2 years

wait till you hear about it, it was wild year!

I was looking for a way (I know It was a bit late) to make a living that is not a 9–5 I did always hate that since highschool

I stumbled upon the godfather of agencies Image Gahdzi

He was the angecy business model, costs nothing and all it’s very scalable 10k/mo (10k!? 10k is 240 million in my country’s currency!) I was like I’m all in

Tried it learned the “Facebook Ads Agency” thing, it was supposed to be a quick huge succes right?…WRONG!

It was a walk down to hell, without the ROI, true I was delusional (very…)

Afterwards, I’ve tried a TikTok Ads agency, because Iman taught about FB, but FB was old, who’s still using FB?? You grandma maybe

Then, I wanted to have more reach, and because TikTok Ads were not available in my country, so I transformed it into a TikTok Creative Agency

around August last year I wanted even more reach! So what has everything in common in all these?

I found it everything has writing on it, TikTok, FB, Twitter, and I was naturally good at writing, It didn’t go as I expected 😬

Long story short, I sucked at copywriting, I had to learn how to actually write to influence people

Nothing seemed to work, until…

I have stumbled upon something that costs nothing, something that I’m naturally good at, and it takes less time (that’s why we hate 9–5 for, cause it takes so much time and freedom)

Finally! Clients started to roll in, meetings, I’ve had 20 meetings a month from Aug-Dec, Dec was my crash…

I have exhausted all of my resources, I had to close my TikTok Agency

Rebranded my copywriting agency from Headline Hustlers Copywriting to the Write Brothers Email Copywriting to the Email Twin Email Marketing

so what I did after was something crazy…

I closed all of my agencies!

Personal Brand

I have discovered along the way; many gurus, and big names in both the agency, and copywriting niches

In November (Yes yes, I did sense my impending doom in december) I started taking a look at social media particularly 𝕏

I was counting to find “Agencies” there, I did there’s every kind of agency, everyone and their mother had agency

But I noticed something…

They did not stand out, they were just like me, another “I will 2x your revenue using persuasive copy”

Then, I have noticed something else! And this one was pretty interesting…

Personal brands!

People using their face as their brands, they provide services, or sell products using trust and authenticity, and more than this…

Personality!

Ah! this was it

  • personality…this stands out “People buy from people they like”-Alex Hormozi-

  • selling depends on the buyers emotions towards you -ME-

  • “sell yourself first, then selling your services will be easy” -Andrew Tate-

  • craft your iressitible offer (we will speak more about this soon)

What I’m saying is the future of your business to scale is growing a personal brand an audience you can trust.

Your Bonus for this time

Your business’ funnel:

→ Social media (Traffic)

→ Landing page (courses page if you sell digitial products)

→ Email list (this is so important we will speak about this soon too)

→ Product (Sell it)

This is it for today for today, here’s something to help you start…

it’s worth 49$ but today It’s FREE

because it’s your first step into the world of making money online.

Get instant access to it right here

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